LIGHT AND SHADOWS



Everything we know today about Japanese design, architecture and way of life is strongly inspired by the book of Jun’ichirō Tanizaki In Praise Of Shadows. In a tribute to the beauty of light and shadows in Tanizaki’s masterpiece, we crafted a film that is as sleek and calm as the design and the interior of the all-electric Mazda6e.

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To find the perfect light for this European launch campaign, we had to go up North, into the late Estonian winter. The film was captured by director and DOP Joachim Zunke, together with Sterntag, and BAM for the stills.