Francis Cazal // Creative Director
© Francis Cazal // Creative Director

AT LEAST YOU DIDN'T DRIVE

Alcohol makes you do stupid things. Which is fine, as long as you are not stupid enough to drive home by yourself. For the first time in a very long time, Germany's road safety association decided to use humor

to address a serious topic for the younger generation.

The headline reads "At least, they didn't drive"

INFO

The out-of-home campaign was released in Berlin and Hamburg right in time for New Year’s Eve 2025 and was actually inspired by real experiences of colleagues.