1 launch, 2 cars: The Mazda CX-80 was launched together with its little sibling, the Mazda CX-60. For both cars, we created interconnected stories matching the profile of our target group and shot it all at once. For this campaign, we had the chance to work with Sterntag and the NY-based German director, Oliver Würffell. Stills were shot by Patrik Johall.