Francis Cazal // Creative Director
WORK
MUSIC
OTHERS
ABOUT
The World’s Most Boring Radio Ad
A radio ad that promotes the Fatigue Detection System by Volkswagen. By provoking fatigue itself.
0:00
0:56
German
0:00
0:48
English
INFO
Radio ads are my "Madeleine de Proust". I love them! And Ralf Heuel made me love them even more. So when I got the chance to write my first radio ad in German, I thought: "why not write the most boring of them all"?
ADC Germany
Merit x2
One Show
Merit x1
Radio Advertising Award
Silver
Radiostars
Gold
PREV PROJECT
"Car Fails" for DA Direkt
NEXT PROJECT
"Reconnect" for Telekom