The World’s Most Boring Radio Ad


A radio ad that promotes the Fatigue Detection System by Volkswagen. By provoking fatigue itself.

German

English

INFO

Radio ads are my "Madeleine de Proust". I love them! And Ralf Heuel made me love them even more. So when I got the chance to write my first radio ad in German, I thought: "why not write the most boring of them all"?


ADC Germany Merit x2

One Show Merit x1

Radio Advertising Award Silver

Radiostars Gold