Francis Cazal // Creative Director
© Francis Cazal // Creative Director

The Helping Posts


During Covid-19's lockdown, VW Commercial Vehicles

gave its Facebook page to struggling small businesses.



In Mai 2020, due to Covid-19, the french government forced small businesses to close. VW Commercial Vehicles primary target group needed help and visibility to survive.


So we decided to make advertising for them and their services, by giving them the VW Commercial Vehicles' Facebook Page.


Not only they could benefit the brand’s visibility (125.000 followers), but we also asked our copywriters to write headlines for them.

"A great example of fraternity between a big brand and smaller businesses. Let's hope we will see more of this kind of actions in the upcoming times." La Réclame


"A beautiful idea by Volkswagen who also supports its own clients, the small businesses, who suffer from the current crisis. Applause!" Automotive Marketing



In one month, we published 30 free ads for 30 different entrepreneurs all over France, drawing attention from the press and, more important, to small businesses.